Presented by

the intersection of voice tech, conversational AI, 

and the modern connected car

tuesday, april 7 and wednesday, april 8

previously, was sold out and to be held at club auto sport in san jose, california

now, after CDC guidance, to be held as a worldwide online event


The Voice of the Car

When we're born, all we have is our mother's voice.

And then, we develop an inner voice.

So it stands to reason: as computing evolves, it will evolve to become voice-first.

The modern connected car has much to gain from integrating voice.

Already, the race is on, as brands such as BMW, Mercedes, Tesla, Hyundai, Ford, and many others are integrating various voice assistants and conversational AI into their vehicles.

Where are we heading?

What are the best practices we've already learned?

Who is out in front, leading this industry evolution?

How are different companies approaching this fascinating, complex frontier?

Learn all of this, and more, at The Voice of the Car Summit.

Presented by VoiceFirst.FM, home of top technology podcast This Week In Voice and enjoyed in 50+ countries around the world.

Originally a sold-out two-day conference in San Jose; now a worldwide online event.


Conference Program



all times Pacific Daylight Time


9:00 AM Welcome

Bradley Metrock (Host, This Week In Voice; Executive Producer, Voice of the Car Summit)

9:10 AM - 9:40 AM Opening Keynote

How Mercedes Benz Is Embracing Voice In Cars

Robert Bruchhardt (Senior Software Engineer, Mercedes Benz R&D North America)

9:40 AM  - 10:10 AM

Google Assistant In The Modern Connected Car

Austin Chang (Director, Product Management - Google Assistant Head of Automotive and Emerging Markets, Google)

10:10 AM - 10:30 AM Voice in the Car: The Consumer Perspective

Arianne Walker (Chief Evangelist, Alexa Auto)

10:30 AM - 11:00 AM The Importance Of Audio Quality In The Modern Connected Car: A Case Study

Luis Arango (West Coast Account Manager, HEAD Acoustics)


11:00 AM - 11:30 AM Conversational AI In The Automobile

Mike Zagorsek (VP, Product Marketing, SoundHound Inc.)


11:30 AM - 11:50 AM The Future of Car Voice Personalization

Roy Baharav (CEO and Co-Founder, Hi Auto)

11:50 AM - 12:20 PM FIRESIDE CHAT

iExit and Billboard Alerts: How Voice Re-Shapes And Evolves Mobile Applications

Evan Metrock (CEO, iExit Apps)

Interviewed by Bradley Metrock (Executive Producer, Voice of the Car Summit)


12:20 PM - 12:45 PM Testing and Monitoring in the Connected Car

Emerson Sklar (Chief Evangelist, Bespoken); John Kelvie (CEO, Bespoken)

12:45 PM - 1:00 PM Voice-Based Avatars In Cars: A Study

Mahesh Ramasubramanian (CEO,

1:00 PM - 1:20 PM 

Re-Inventing Navigation: Three Little Words Change Everything

Tom Blaksley (Voice Partnerships, what3words)

1:20 PM - 1:40 PM Audio Curation In The Car

Rachel Batish (VP of Product Strategy, Audioburst)


1:40 PM - 2:00 PM

Speaking In Tongues: Bringing 36 Languages To The Modern Connected Car

David Colleen (CEO/Founder, SapientX)

2:00 PM - 2:20 PM Implications For Audio Content In The Car: 2020 And Beyond

Michele Laven (President of Strategic Partnerships, iHeartMedia)

John Vermeer (SVP, Business Development and Partnerships, iHeartMedia)

iHeartRadio has been a first-mover content partner with Alexa, Google Assistant and many other voice assistants bringing its simulcast AM/FM broadcast stations, podcasts and artist stations into these environments. Specifically, iHeart Media has several initiatives underway to evolve the content experience. They’ve also been working with many of the leading OEMs directly on embedded, tethered and cloud-based app integrations for a number of years. Get an update from iHeartMedia on what they’re doing in this space and discover how OEMs are allowing voice assistants to control the terrestrial radio tuner on the vehicle (e.g. “Alexa, tune to 100.3 FM”). iHeartMedia will also offer predictions for the future, in terms of the connected car and content.


2:20 PM - 3:20 PM A New Normal: Discussion Of New In-Person Event Guidelines and Protocols from The Project Voice Series

Bradley Metrock (Host, This Week In Voice; Executive Producer, Voice of the Car Summit)

3:20 PM - 3:40 PM Building Brand Loyalty In The Modern Connected Car

Stephanie Hsu (Product Designer, Potato)

Tim Firmston-Williams (Product Lead , Potato)

3:40 PM - 4:00 PM Prototyping Voice Experiences For Vehicles

Obaid Ahmed (CEO, Botmock)

4:00 PM - 4:20 PM The Tail That Wags the Dog: Train VUI To Understand The Way We Actually Talk

David Code (AI/Machine Learning, LinkedIn)

Attention, All VUI Tech Folks!  Newsflash: the consumer doesn't care what you're doing! We in tech have started to believe our own press: "VUI is the next big thing and consumers will gladly spend their time and energy learning how to interact with the fabulous in-car voice experiences we are building!" NOT. Consumers are already fed-up with dealing with terrible IVR's and their smartphone assistants that chronically misunderstand what the user is saying. The fastest way to successful car VUI is to focus your energy on the front-end, and build a car VUI that "just works." We need to focus on a VUI that intuitively meets the consumer at HER point of need, rather than building out features that seem sexy, or get us press. This is already possible, but we need to focus like a laser beam on the paradigms we take for granted.

4:20 PM - 4:40 PM Voice UX Considerations For The Connected Car

Laura Rosenbaun (Voice Interaction Designer, General Motors)


Noah Clemons (Senior Staff, Developer Technical Consulting, Intel)


Presented by Google and Skilled Creative

After brief comments by Google and Skilled Creative, each attendee will have 10 seconds to say their name, company, who they're looking to meet (if looking to interact with any particular type of company), and what they're drinking.


9:00 AM - 9:30 AM 

How Ford Motor Company Is Bringing Voice To The Connected Car

Shyamala Prayaga (Product Owner Digital Assistant, Ford Motor Company)

9:30 AM - 10:00 AM 

Building Smarter Chatbots For The Car

Jason Gilbert (Lead AI Conversational Designer, Conversational Components)

10:00 AM - 11:30 AM


Exclusive conversation with the Bay Area legend who coined the term "voice-first"

11:30 AM - 12:30 PM PANEL: Voice Tech Within The Travel Sector

Brandon Kaplan (CEO, Skilled Creative)

Rachel Reed / Peachy-Jean Retizos (Senior Innovation Managers, Meredith Corporation)

12:30 PM - 1:00 PM Connectivity Will Be A Necessity For All Future Cars

Scott J. McCormick (President, Connected Vehicle Trade Association)

1:00 PM - 2:00 PM


Special Automotive Episode of the #1 podcast to be released Thursday, April 9

Open to all Voice of the Car Summit registrants - will take live Q&A from audience

Carla Bailo (President and CEO, Center For Automotive Research)

Piyush Chandra (Director of Product Management, Artificial Intelligence, NAUTO)

Chandra Khatri (Lead Research Scientist, Artificial Intelligence, Uber)


The Voice of the Car Summit will use Zoom, now that the previously sold-out event has moved online.

Club Auto Sport

521 Charcot Avenue

San Jose, CA 95131

For interview inquiries, artwork or press pass requests (press passes available to qualified journalists), please contact: Aaron Kiel, Voice of the Car Summit PR, 919-325-3358,

© 2019-2020 by VoiceFirst Events, a division of Score Publishing